DATA DRIVES BUSINESS
In today’s business climate, YOUR DATA is your most valuable
asset. Direct Services is a database company with decades of
Database Design, Development and Marketing Experience. This
unique combination of skills and knowledge makes Direct
Services the perfect resource to help you maximize the value
that you can extract from your data.
DATA UNIFICATION
The core competency of Direct Services is the ability to unify
disparate silos of data often found across the business units
within an organization. When the data is aggregated, it can
serve as a single source of truth that supports marketing,
sales, customer service, business forecasting and analytics.
THE UNIFICATION PROCESS
Successful data unification begins with the identification of
all relevant data sources. Direct Services supports data from
any source, in any format, and applies proven data hygiene
processes to cleanse and normalize the data. Next, a custom
Master IDs scheme is developed, assigned to all records, and
then tested and scored for accuracy. At this point, the unified
data, with the new Master ID structure, is made available to the
client's systems and users.
IDENTITY MANAGEMENT
Building a solid, Master ID is the key to an identity management
that leads to achieving a true 360º view of the customer. Over
the last 20 years, Direct Services has developed and perfected
proprietary processes that leverage online and offline
identification elements to arrive at such a source of truth.
CONNECTED CONSUMER EXPERIENCE
To better meet the consumers' elevated expectations, while
delivering an exceptional customer experience, organizations
must understand where they are in the "purchase decision making
process". This involves connecting the history of an
individuals' online and offline marketing exposure,
responses and interaction, across multiple channels. To do this,
it is essential to have an intelligent Master ID that can
associate an individual's digital signature with all physical
locations (home, office, etc), to enhance the connected consumer
experience.
MANAGED SOLUTION
Direct Services is a focused, database company with decades of
data hygiene, unification, aggregation and customer
identification experience. This unique combination of skills and knowledge
makes us the perfect partner to help you extract value from your
data. Ultimately, Direct Services goal is to provide you with an
effective, managed solution that is designed and tested to boost
the utilization of the data across your organization.
